Why is EV Charger utilization low at my property?
If you’ve installed EV chargers, but drivers aren’t using them as much as expected, you may be wondering what to do next. After stations are installed, there’s more work that can be done to promote utilization. Common reasons EV chargers go underutilized include poor visibility, unclear access policies, outdated equipment, uncompetitive pricing, or complicated charging processes. Here’s how property owners can identify common barriers and increase station usage at their site. If you haven’t installed stations yet but plan to, these same principles can help set your site up for stronger utilization from day one.
Increase Online Visibility and Discoverability
Why it matters: Drivers cannot choose a charging station if they do not know it exists.
If stations are publicly accessible, make them discoverable on online charger-finding apps and maps, such as PlugShare, A Better Routeplanner (ABRP), and the Alternative Fuels Data Center’s (AFDC) station locator.
For non-public stations at properties like hotels, apartments, and workplaces, listing charging as an added amenity on the property’s website can greatly improve current utilization while also attracting more clients. Many drivers won’t know that charging is available unless they’re informed. Adding it to online platforms can also increase the property’s visibility on search results and filter systems. For example, many online rental and booking apps allow users to filter for properties with chargers.
Improve Wayfinding Materials
Why it matters: Drivers can’t use a charging station if they can't find it.
If drivers can’t find the stations, or don’t know they exist, utilization can tank. Improving wayfinding with signage in lobbies, parking garage entrances, elevators, and property directories can help. This can include arrows guiding drivers to stations, tenant onboarding packets, and informative banners or sandwich boards.
Review Access Rules or Station Designations
Why it matters: Stations won’t see utilization if prospective drivers can’t access them.
Understand who actually has access to the stations, and when. If stations are assigned to only a few users, such as an apartment complex with designated tenant stations, drivers without EVs won’t use the charger in their assigned spot. If stations should be easily accessible to a broader group of drivers, make that accessibility clear.
Evaluate Pricing Strategy
Why it matters: Pricing is one of the biggest determinants of where, when, and how often drivers charge.
If prices are too high, drivers will likely use them only in emergencies and charge elsewhere most of the time. To set your property’s pricing accurately, understand current charging rates in your area. Some locations may have higher electricity rates, which require higher charges; others use time-of-use pricing to lower prices for drivers. Every property is unique, so understanding the right price for your site is crucial. Whatever the approach, pricing should balance the property’s operating costs with a rate that makes sense for drivers.
Simplify the Charging Experience
Why it matters: A well-located, easy-to-find, and affordable station can remain unused if the charging process is confusing or time-consuming.
If starting a charge is complicated and time-consuming, drivers can be deterred from charging. Make sure the chargers’ hardware and software are intuitive and inclusive, meaning all drivers permitted to charge there can easily start a session. For stations with known users, offering RFID cards or other unique methods to start a session can streamline the process.
Additionally, offering multiple session payment methods can increase the driver base and simplify the charging experience. If drivers aren’t sure how to pay for a session, or if payment is limited to one method, it can bar certain groups from charging.
Upgrade Aging Chargers
Why it matters: Outdated hardware and software can limit use if stations are hard to use or faulty.
If stations are outdated, hard to use, or run-down, drivers may be using alternative chargers. Stations may need new hardware or software to attract drivers. Select rebate programs may help offset the cost of upgrading or replacing chargers. Availability and eligibility vary by program and location.
Chargie is here to help
Our team of experts can help increase utilization at sites with Chargie stations. Our process includes making stations visible online, improving wayfinding materials, helping partners set the right price for their site, and simplifying the charging experience. If you want to see if Chargie can help your property, reach out today and our team will be in touch.
